Links: Rexam Beverage Can Americas

How can a marketer add 4 oz of product to a package at no extra cost to the consumer? In bottled water, hiOsilver, Palo Alto, CA, does it by switching from a 12-oz glass bottle to a 16-oz aluminum can from Rexam BCA. The can provides the improved barrier that the product needs to maximize oxygen concentration, and it can be filled at three times the speed of glass bottles. Faster filling speeds help control the cost per unit.