Link: Decorative Sleeves

The full-body shrink sleeve label is providing visual pizzazz on more and more packages. Ennis Foods Ltd., Donegal, Ireland, demonstrates that this labeling tactic can provide functional value in a kit package with Rumblers Chips ‘N’ Dip.

The product comes in a two-piece clear plastic bowl and base, each containing its own lid. One compartment holds the chips while the other contains the dip. A shrink-sleeve label, from Decorative Sleeves, holds the bowl and base together until the package is opened.