The aluminum bottle has improved sales in energy drinks. Pittsburgh Brewing Co. (PBC), Pittsburgh, extends the aluminum bottle into beer, with longneck 12-oz bottles of its Iron City brand. The bottles are dry-offset printed in three colors plus gloss varnish.

PBC’s objective is a package that can compete against the glass bottles of import lagers. CCL Container produces the bottle using aluminum from Alcoa.

PBC believes aluminum bottles will boost beer sales. It has reduced margins on a case to sell for just $1 more than 24-packs of glass bottles. Yet, the aluminum bottle is 2.5 times more expensive than glass.

Links: CCL Container
Alcoa Rigid Packaging