Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever. Six workshops are scheduled around the country from April through September, and this year’s program promises fresh, on-trend topics and more of the interactive group discussions that make the workshops must-attend events for anyone who is involved in the earliest creative stages of package design.
The easy trap many new products fall into is placing most of the focus on product development. Success is more likely when the product and package work together.
From specialty products with sleek packaging and personality to its store-within-a-store concept, this retailer develops close relationships with its loyal customer base.
Though the two companies clearly need each other to succeed, recent developments also illustrate that the competition between them is keen.
