Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever. Six workshops are scheduled around the country from April through September, and this year’s program promises fresh, on-trend topics and more of the interactive group discussions that make the workshops must-attend events for anyone who is involved in the earliest creative stages of package design.
Absolut vodka is experimenting with a special-edition bottle sans its familiar label. How many brands can you identify based solely by a package silhouette, and can yours join the list?
Research shows that Canada consumers are adopting a ‘Pick’n’Pack’ meal approach. Frito-Lay’s new multipacks respond with variety and portion control.
The label could make or break the sale in categories such as wine, where many shoppers are novice buyers. Here’s a fun exercise to strengthen the power of your label and grab them.
