The retailer has beefed up its overall store-brand selection 25% during the past two years, and now it sees health and beauty as underserved by private-label.
Millions of baby boomers are nearing retirement and reduced spending power. Hispanics are younger and in prime spending years—but understand them first.
Its new package appears to borrow influence from Apple, and it also visually captures the passion of music, to invite pick-up by music lovers.
Some CPG companies are blurring the lines between top-line and mass-market products. The idea is to grow crossover sales. But does that approach sacrifice brand authenticity?
